Asset Management
Overview
The LionGrove acquisitions team that leads the acquisition of any given hotel becomes the asset management team for that hotel for the duration of LionGrove’s ownership of it. This leads to a strongest accountability to implement the investment thesis that was underwritten for the property and makes that team fully responsible for the property’s operating and investment results. LionGrove does not provide asset management services for third parties and is, therefore, laser focused on adding value to the hotels it owns. Our strategic approach is to enhance our clients’ investments and maximize our hotels performance.
◆ High impact and thoughtful stewardship of tailored business plans for each property
◆ Active participation in monthly owner meetings providing high impact financial, operational, marketing and positioning ideas and guidance
◆ Maintain active dialogue with lender, insurance provider, key consultants, and other important counterparties to the property, as well as broader industry participants
◆ Maintain active communication channels with relevant local government officials in hotel’s jurisdiction
◆ Continuous supervision of brand and management company execution
In depth business diagnostic assessment
Beginning during the evaluation phase, continuing during diligence and deepening and refining during the initial weeks of ownerships, LionGrove deep diagnostic of each hotel is the basis for thoughtful business planning
Property Positioning and Sales, Marketing and Revenue Strategies
In depth review, alongside property level managers, of: Sales and marketing strategy and deployment, PR, social media outreach, e-commerce and advertising campaigns, competitive set and other surrounding properties, distribution channels efficiencies, pricing, revenue management strategies, and overall SWOT analysis. This will allow us to reach key decisions and formulate a critical path for the improvement of the property’s positioning and performance.
Guest Feedback & Reputation Analysis
Comprehensive assessment of hotel reputation via analytical online tools to understand the voice of the customer in each property and identify weaknesses and opportunities on product and service as it relates to our target guests. This will assist us to improve guest satisfaction, loyalty, desire to return and recommend.
Organizational Structure & Human Capital Review
Analyze current human capital organizational structure, talent depth, cost, and productivity in order to allocate resources efficiently and in alignment with repositioning strategy. Uncover talent needs to drive success while establishing property identity and culture. Implement training, development and succession plans.
Financial Audit
Analyze and evaluate granular financial metrics by department against industry standards, business volume, comp set and best practices. Define initiatives to maximize profitability, increase return on investment and minimize financial risk.
Final Business Strategy
Fine tune strategy developed during initial evaluation and due diligence and utilize newly gathered information to successfully relaunch and reposition the property.